By: KT

KT
Mon, 07 Apr 2014 16:50:19 +0000

"Another green-washing tactic companies employ is to draw attention to certain ingredients that their product does not contain..." I recently saw my childhood favorite shampoo, Herbal Essence, in a store. They were greenwashed. Here's a photo: http://d277vln4jzkhhg.cloudfront.net/wp-content/uploads/2013/03/Herbal-Essences-Smooth.jpg The hilarious thing is that they have Silicone-Free Shampoo and Sulfate-Free Conditioner, as if this was a selling point. Of course the conditioner is sulfate free, sulfates are primarily in shampoos for cleansing. And silicones are primarily in conditioners to coat your hair into softness. They are simply marketing what always has been to snare the unaware consumer.